Mastercard's digital wallet Masterpass makes it easy to make digital purchases on any device - desktop, tablet and mobile. Masterpass, through their agency McCann, contacted us and wanted us to create a solution for how to incentivize the account creation process for the Swedish, Norwegian and Finnish market.


We created a web application in which new users can create a Masterpass account. When the user finalizes the account registration process, they can use their newly created Masterpass wallet to buy a digital cinema ticket with a simple click and, as a reward, get another ticket for free. The campaign was communicated in a wide range of social media and generated thousands of new Masterpass accounts for Mastercard.

Project details

  • Web application development
  • Integration with Masterpass payment API through PayEx
  • Procurement of incentives/rewards
  • Customer service in three separate languages/markets