TUI wanted a flexible solution for how to provide their customers with tactical e-commerce offers across their entire customer journey – all the way from booking to homecoming.


TUI Shop is an e-commerce store with contextual offers tailored for TUI's customers. A powerful tool with offers that are communicated in various parts of TUI's CRM lifecycle. In addition, the store includes functionality for accepting TUI gift cards as a payment method in the checkout.

Project details

  • Responsive, "mobile-first" based UX/UI design based on TUI's guidelines
  • Integration with gift card supplier Retain24
  • Close cooperation with TUI's marketing and CRM departments in order to deliver tactical offers in various parts of the CRM lifecycle
  • Customer service via email and phone in three scandinavian languages